There used to be a predictable pattern to Star Wars publishing and Star Wars Celebration. Big announcements and other book news would invariably occur at the Del Rey panel for books, and the Dark Horse or Marvel panel for comics. I’ve been to five Celebrations, and the pattern always held. I always attended the book panels as a matter of principle, but they were also where the big publishing announcements were made. Even before I wrote for this site and officially covered Celebration, I’d always “cover” the panels and give the news to whatever fandom spaces I was occupying at the time (from message boards to social media). Things are a little different now.
Some people have observed — and some with dissatisfaction — that we’re getting book announcements outside of Celebration (such as how the Certain Point of View/”Operation Blue Milk” project was announced prior to Celebration), or that the Del Rey panel didn’t have the slew of new book announcements that it would traditionally end with. There has certainly been a change, and I’m not qualified to render any judgment about marketing or publishing, but I do have to say that change isn’t necessarily bad. It’s perhaps harder to cover these events, and there’s certainly no longer a one-stop-shop for announcements, but I came out of this Celebration thinking that the future was brighter for Star Wars publishing, and I don’t just mean in terms of the great titles that were announced by Del Rey and Disney-Lucasfilm Press.
There’s also Battlefront, a panel I attended with no expectations of anything other than good-looking pew pew. But I came out of it marveling at the payoff of almost two years of cross-medium storytelling between Del Rey, Disney-Lucasfilm, and Marvel. I’m hoping that this is just the tip of the iceberg and we have more such partnerships to come, but even if it ends up being a one-time thing, it was still a pretty great moment. So I’m going to talk about the panels I attended and what impressions I got for Star Wars publishing going forward. Sadly, this year I didn’t get the chance to attend the Marvel panel nor did I get a chance to attend the Hasbro panel, but I’d be remiss if I didn’t discuss them too.