So, Star Wars rebooted huh? Big deal, it’s happened before elsewhere with about as much success and failure. 2010-11 saw two comic companies reboot their superhero lines – Top Cow and DC. Of these two, the DC one was by far the most controversial. The reason for it being that, demonstrated by the comics, the creative teams got two months to wrap up their stories and if they failed to do so? Too bad. More than a few such end issues indicated there were longer plans in place, which were no longer in the picture!
It would be logical then to conclude that post-reboot, no one bought DC comics, much in the way some fans have decided against the new SW post-reboot books. It would, but there’s more than one kind of logic and there’s loyalty to consider. Oh yes, consumer loyalty can well survive a brand reboot, but it tends to be only certain types of loyalty that can do this – namely to a writer or artist. The company name may be mud but there’s a sense that it’s not fair to punish a writer or artist for a reboot they had no ability to affect. Read More