So, Star Wars rebooted huh? Big deal, it’s happened before elsewhere with about as much success and failure. 2010-11 saw two comic companies reboot their superhero lines – Top Cow and DC. Of these two, the DC one was by far the most controversial. The reason for it being that, demonstrated by the comics, the creative teams got two months to wrap up their stories and if they failed to do so? Too bad. More than a few such end issues indicated there were longer plans in place, which were no longer in the picture!
It would be logical then to conclude that post-reboot, no one bought DC comics, much in the way some fans have decided against the new SW post-reboot books. It would, but there’s more than one kind of logic and there’s loyalty to consider. Oh yes, consumer loyalty can well survive a brand reboot, but it tends to be only certain types of loyalty that can do this – namely to a writer or artist. The company name may be mud but there’s a sense that it’s not fair to punish a writer or artist for a reboot they had no ability to affect. Read More

Some of my earliest memories of Star Wars fandom are of searching my local comic book store for trade paperbacks of X-Wing: Rogue Squadron. Huge book stores were still in vogue back in the nineties, so odds were good that the only thing between me and whichever novel I’d decided to read next for my Great Bantam Catch-Up of ’97-’99 was a quick trip to Media Play or Borders. Catching up on the comics was another matter—something “mainstream” like Dark Empire wasn’t too hard to track down, but there were at least six trade collections of XWRS already in print by the time I got around to it, and a couple more on the way—and that’s not counting the first story arc, The Rebel Opposition, which wasn’t collected until the first XWRS Omnibus several years later.

