A few months ago, we ran a group piece on something I had been thinking about since Marvel started publishing Star Wars comics again—had the medium actually gotten stronger since the original Star Wars series, or would we look back on this era as being just as silly and dated as those early days of Jaxxon and Cody Sunn-Childe? What I noticed then that I hadn’t really considered before was that a good chunk of the regular staff here actually doesn’t read the comics and has little in the way of opinions on them.
Then last week, when I started thinking about what Marvel might come up with to replace the soon-to-conclude Darth Vader series, I decided to bring the question to the staff, and this time I wouldn’t accept “I don’t read comics” as an answer. It’s hard to argue that Marvel haven’t done a great job maximizing Star Wars sales among the existing comics audience, but I was especially curious what they might do to bring in all these superfans I knew who nevertheless barely touched the things. I got some interesting ideas back, to say the least—here they are.
Ben C: As Marvel takes the bold move of ending Gillen’s Darth Vader title, what’s next is a logical question, as is what they should do. The cynical response is to say Marvel will simply re-launch the book with a new creative team in a few months, pocketing the ker-ching generated by it. Here’s the non-cynical response: What if they don’t? What then? Well, over the last two years, Marvel have proved to be competent custodians of the Star Wars license. Due to some very smart creative combinations of writer and artist, with a mix of ongoing and limited series and a restrained use of events, the only question left to ask is what does Marvel have left to prove? Read More