Tie-ins have a bad name. The term isn’t neutral, and it frequently suggests low quality, or stories that are simple cash grabs. Discussions of the recently-released Galaxy’s Edge tie-in novels Crash of Fate and Black Spire have occasionally focused on references to locations and objects from the parks that come across almost like product placement or commercials for the Disney Star Wars theme park. To be certain, corporate synergies are at play when designing and creating products that tie into other aspects of a multimedia franchise, whether it’s a theme park or a newly-released movie. But are Star Wars tie-in novels published by Disney-Lucasfilm Press and Del Rey just commercials for other Star Wars products? I don’t think they are.
A lot of my favorite Star Wars novels published over the last few years have been tie-ins. Del Rey’s Battlefront novels are among the highest-regarded of the adult canon Star Wars novels, and they have the name of a video game plastered on the front of them. The Servants of the Empire series tied into the Star Wars Rebels television series, but they’re among the highest-quality middle-grade novels in Disney-Lucasfilm Press’s repertoire of high-quality middle-grade novels (I will always say that you should never miss out on the Star Wars young adult and/or middle-grade novels, because they are almost always superb). Heck, Rogue One was surrounded by well-regarded books from the film’s novelization to companion stories like Catalyst, Rebel Rising, and Guardians of the Whills. And I haven’t even mentioned any of the Marvel creations here because I’m focusing on the Del Rey and Disney-Lucasfilm novels.
These tie-in novels exist to do more than just promote a film or theme park, more than just making a quick buck out of people who are excited about a related product. They are genuinely good stories that flesh out and expand characters and locations from their baseline story. Think about the Canto Bight novella collection: we got a series of great stories about random characters we might see for just a moment in The Last Jedi. Those great stories are what you’re paying for.Read More