It’s been a little over a month since Force Friday and the explosion of merchandise for The Force Awakens. The midnight release event was eagerly awaited by both kids and collectors alike. It was the first merchandise push for the upcoming movie and many fans wondered what, exactly, to expect.
Earlier this year we speculated on what the merchandise marketing for TFA would look like. At the time the only thing we had to compare it to was Disney’s treatment of Marvel merchandise and, well, the outlook was not favorable. It’s well known that Disney views Marvel as their “boy” property and, as a result, Marvel items marketed towards women (or even items featuring women) are nearly nonexistent. Outside of geek-specific retailers such as ThinkGeek, WeLoveFine, and Her Universe, finding merchandise that featured any of the prominent women in the Marvel cinematic universe was like trying to find a needle in a haystack. We feared the same thing would happen to Rey and Captain Phasma.